Starbucks is known for coffees, creativity, and culture. Not only does this market leader have internal company culture, they also sell culture as part of their business model. The coffee giant has taken a single commodity like coffee and built an entire marketing empire around it. Stores now sell more than coffee, they sell an atmosphere. Whether you are a coffee drinker or not you have more than likely been to a Starbucks location for a "coffee date". The company does a great job of creating an environment that is very welcoming, yet relaxed and very metro, yet cozy. The culture of this company is obvious: innovative, chic, great tasting, and successful!
http://www.associatedcontent.com/article/126954/the_starbucks_culture_pg2.html?cat=31
I also think that the company culture brings people together in new ways. It has given a whole new definition to "Want to get a cup of coffee?"
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