The Company Name- " The Starbucks name came from Starbuck, Captain Ahab's first mate on the ship in Herman Melville's classic 1851 novel Moby Dick, who was depicted as avid coffee drinker."
The Starbucks' Logo- "The originial Starbucks logo is based on a 16th centure Norse woodcut; a two-tailed mermaid encircled by the store's original name, Starbucks Coffee, Tea and Spices. The mermaid or siren reflects the seafaring origins of the early coffee traders."
http://me.starbucks.com/NR/rdonlyres/19A33462-4647-4AAB-B000-998F8113C8B9/9182/FactsaboutStarbucksMiddleEastENGLISH.pdf
Tuesday, September 28, 2010
Saturday, September 25, 2010
Starbucks' Welcomes Fall!!
Starbucks is now offering Pumpkin Spice Latte for all the fall loving, coffee drinkers!! Enjoy!!! :)
Mission / Public Relations
Starbucks' Mission states:
Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Stabucks' mission grasps the very nature of the company while including the emotional and geographical aspects. The company's mission is well suited for internal uses to movtivate employees and provide a sense of ownership in the company, and also provides a strong foundation for the public reatlions department in external usues.
Recent events in the company include its' expansion of the successful Starbucks VIA Ready Brew line to grocery stores around the world. "Customers have enthusiastically made Starbucks VIA part of their daily lives," said Howard Schultz, Starbucks chairman, president, and ceo." Other news and events can be found on Starbucks' facebook page, twitter account, or in the newsroom at http://www.starbucks.com/.
SBUX- $26.13 ( as of close of business 09/24/10)
http://www.starbucks.com/about-us/company-information/mission-statement
http://news.starbucks.com/
http://www.facebook.com/Starbucks
http://twitter.com/starbucks/
Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Stabucks' mission grasps the very nature of the company while including the emotional and geographical aspects. The company's mission is well suited for internal uses to movtivate employees and provide a sense of ownership in the company, and also provides a strong foundation for the public reatlions department in external usues.
Recent events in the company include its' expansion of the successful Starbucks VIA Ready Brew line to grocery stores around the world. "Customers have enthusiastically made Starbucks VIA part of their daily lives," said Howard Schultz, Starbucks chairman, president, and ceo." Other news and events can be found on Starbucks' facebook page, twitter account, or in the newsroom at http://www.starbucks.com/.
SBUX- $26.13 ( as of close of business 09/24/10)
http://www.starbucks.com/about-us/company-information/mission-statement
http://news.starbucks.com/
http://www.facebook.com/Starbucks
http://twitter.com/starbucks/
Tuesday, September 21, 2010
Weathering Tough Times
As the global economy continues to struggle, Starbucks' executives are making plans to remain successful during tough times. The company's CEO, Howard Schultz, unveiled several key points to help the corporation survive a sinking market. "The company's plan includes increased store and operating efficiencies, additional cost reductions, and delivering long-term growth." ( http://news.starbucks.com/article_display.cfm?article_id=5) The company plans to place emphasis on their strong culture and core values while continuing to cater to their loyal customers through incentatives and reward programs. It appears Starbucks is on track to weather the tough times.
SBUX- $26.16 ( as of 09/21/2010)
SBUX- $26.16 ( as of 09/21/2010)
Monday, September 6, 2010
External Environment
As Starbucks continues to grow, so do the number of rivals or competitors the company must face. Resturants like McDonald's and Sonic have recently began creeping in on Starbucks' market share by offering flavored and iced coffees at a lower price. While McDonald's and Sonic can be considered competitiors of Starbucks, the opposite is not true. Starbucks focuses on gourmet coffees while the other two restuarants are primarily in the fast food industry. The problem with fast food companies entering into Starbucks' market is that fast food chains typically provide a similar product at lower cost to the customer, and are more readily available than Starbucks' stores. With a downward sloping economy, households are focusing on "more bang for the buck" so a one-stop shop at McDonald's or Sonic for breakfast and coffee off of a value menu is better suited for the middle class budget. However, there are some customers that will remain devoted to the Starbucks brand regardless of economic conditions or convenience.
Another external factor working against Starbucks' success is the depressed economy. The economy was cited as the reason for several store closings in recent months, and also the blame for post poning the expansion of new stores across the globe. It seems even a good cup of coffee can't pull one out of an economic slump. All is not lost for Starbucks, however. The company has taken advantage of some of their external factors by implementing product differentiation, expanding product lines by offering more food options and music collections, and offering free wi-fi to customers that drink in the lobby. Product differentiation has derived in many forms including new coffee drinks and holiday drinks that a customer cannot find on a competitor's menu; further distinguishing the Starbucks brand from competitors.
SBUX - $25.07 ( as of close of business 09/03/10)
Another external factor working against Starbucks' success is the depressed economy. The economy was cited as the reason for several store closings in recent months, and also the blame for post poning the expansion of new stores across the globe. It seems even a good cup of coffee can't pull one out of an economic slump. All is not lost for Starbucks, however. The company has taken advantage of some of their external factors by implementing product differentiation, expanding product lines by offering more food options and music collections, and offering free wi-fi to customers that drink in the lobby. Product differentiation has derived in many forms including new coffee drinks and holiday drinks that a customer cannot find on a competitor's menu; further distinguishing the Starbucks brand from competitors.
SBUX - $25.07 ( as of close of business 09/03/10)
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