As the global economy continues to struggle, Starbucks' executives are making plans to remain successful during tough times. The company's CEO, Howard Schultz, unveiled several key points to help the corporation survive a sinking market. "The company's plan includes increased store and operating efficiencies, additional cost reductions, and delivering long-term growth." ( http://news.starbucks.com/article_display.cfm?article_id=5) The company plans to place emphasis on their strong culture and core values while continuing to cater to their loyal customers through incentatives and reward programs. It appears Starbucks is on track to weather the tough times.
SBUX- $26.16 ( as of 09/21/2010)
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