The Company Name- " The Starbucks name came from Starbuck, Captain Ahab's first mate on the ship in Herman Melville's classic 1851 novel Moby Dick, who was depicted as avid coffee drinker."
The Starbucks' Logo- "The originial Starbucks logo is based on a 16th centure Norse woodcut; a two-tailed mermaid encircled by the store's original name, Starbucks Coffee, Tea and Spices. The mermaid or siren reflects the seafaring origins of the early coffee traders."
http://me.starbucks.com/NR/rdonlyres/19A33462-4647-4AAB-B000-998F8113C8B9/9182/FactsaboutStarbucksMiddleEastENGLISH.pdf
I actually did know it came from the novel, but did not remember that the character was an avid coffee drinker.
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