Starbucks' Mission states:
Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Stabucks' mission grasps the very nature of the company while including the emotional and geographical aspects. The company's mission is well suited for internal uses to movtivate employees and provide a sense of ownership in the company, and also provides a strong foundation for the public reatlions department in external usues.
Recent events in the company include its' expansion of the successful Starbucks VIA Ready Brew line to grocery stores around the world. "Customers have enthusiastically made Starbucks VIA part of their daily lives," said Howard Schultz, Starbucks chairman, president, and ceo." Other news and events can be found on Starbucks' facebook page, twitter account, or in the newsroom at http://www.starbucks.com/.
SBUX- $26.13 ( as of close of business 09/24/10)
http://www.starbucks.com/about-us/company-information/mission-statement
http://news.starbucks.com/
http://www.facebook.com/Starbucks
http://twitter.com/starbucks/
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