Starbucks does have operations in China, according to a news article on the company's website. Starbucks Coffee International first entered the Greater China market in 1998, opening its' first store in Taipei, Taiwan. The first actual Starbucks store was located in the mainland of China in Beijing in January of 1999. The company takes pride in connecting with the communities of China.
http://news.starbucks.com/about+starbucks/starbucks+coffee+international/greater+china/
Starbucks has made at least one acquistion in its' corporate history. According to an article found on the Oraganic Consumers Association website, the company acquired Seattle Coffee Company. The rival company was purchased for approximately $72 million in cash back in 2003. The merger created both value and competitive advantage for Starbucks in the Seattle, WA market.
http://www.organicconsumers.org/starbucks/starbucks_fair_trade.cfm
I read an article online earlier today that states China's second largest coffee-chain is looking to challenge Starbucks by opening 1,000 more locations. How do you think Starbucks will respond?
ReplyDeleteI think it will take a lot to get into the heart of the business the way Starbucks has all over the world.
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